Secret of My Success: Anne Ainslie

Ann Ainslie opened at its first location on 15 Fifth Ave. in Pelham on September of 2007 and has lived in the community with her family since May 2005. In May 2010, the store opened up at larger retail space located on 525 Fifth Ave., Pelham, NY.

As a small business owner, Ainslie has used her position to give back to the communities that have supported her.  For example, she recently hosted a shopping day for Friends of Pelham Sports, an organization aimed at investing at the recreational facilities for the Town of Pelham.  In a little more than four hours, the store was able to donate nearly $2,000 to the organization.

   
What drew you to your profession?What do you find interesting about the work you do for a living?

I think Black Squirrel Outfitters started with my families love for the outdoors.  I have a husband and 2 boys and we love to be active and we are always outside, whether we are playing or just watching. My family needed good looking, functional clothes that worked for our active lifestyles, and I felt there was a real void in the marketplace.  There are plenty of high end fashion houses and mass market men's shops, like J Crew, Orvis, LL Bean, but I believe I fill the niche in the middle -- I  marry fashion with the outdoors to create the Black Squirrel look which we call outdoor chic. I love finding the merchandise, meeting new people, helping customers find the appropriate outfit or gift.


How do you balance your career with family life? I chose to open my shop at 15 Fifth Ave., Pelham, NY so that I could still be a part of my boys' daily lives. My first location was very close to our home and schools.  Now that they are a bit older, the bike ride to 525 Fifth Ave is easy. I work hard when the boys are in school and doing their homework so that I can be there for them when they have free time and games.

If you could change one career decision you’ve made, what would it be? Take more chances.


What are some key lessons you've learned in your professional and personal life that you think everyone can learn from? I think one needs to be passionate about what they do. I think treating all those around you with respect is of utmost importance. Lastly, surrounding yourself with people smarter than yourself, all of whom have different strengths and weakness is the key to success.

What is your definition of success?
Having a strategy and fulfilling it. Enjoying your daily routine.