THE GALLERIA AT WHITE PLAINS READIES FOR THE RING OF THE BACK-TO-SCHOOL BELL WITH “BACK AT IT” EVENT

School  is almost back

in session and to kick off the season, Simon Property Group, Inc. (NYSE:SPG),

the world’s leading retail real estate company, will host a series of “Back At

It” events geared towards ‘tweens and teens’ at approximately 55 malls across

the country.

Simon®’s Back At It activities will be greatly enhanced this

year by an exciting collaboration with Teen Vogue’s 2nd Annual

“Back-To-School Saturday” initiative.

The Galleria at White Plains will hold its Back At It

festivities on Saturday, September 14,

from 2 p.m. to 4 p.m. in the food court, inviting students and their

families to get back into the rhythm of another school year.

“The beginning

of a new school year is an exciting time,” said Paula Kelliher, director of mall marketing

at The Galleria at White Plains, “and as always, we want The Galleria at White

Plains to be at the center of the celebration. This year,

we are especially excited to be teaming up with Teen Vogue, the authentic

source for young trendsetters interested in emerging fashion, beauty and pop

culture.”

 The

Galleria at White Plains’ Back At It event will include various elements to

give students the social shopping experience they seek while helping families

prepare to get back to class. Millennials today typically shop with friends or

family and value life experiences more than only products alone.1

Featured Back At It event activities were created by keeping young shoppers’

preferences top-of-mind. Activities include an exciting fashion show featuring the

hottest looks from Claire’s and Vans, and a musical performance by recording

artist Jackson Harris who has gained popularity with his hit singles “Go

Crazy,” and “Come Back Down To Earth.”

• Trend
  
  Guide: It’s no surprise that
  
  clothing tops back-to-school shopping lists.2 Back At It event
  
  attendees will receive a Teen Vogue and Simon Malls® Trend Guide,
  
  featuring fashion tips to achieve the trendiest looks of the season.
• Simon
  
  Style Guide Quiz: Back At It event
  
  attendees will get to test their fashion IQ!
• Fashion
  
  Events: Guests will be able to see
  
  “up close and personal” the latest fashion trends for the back-to-school
  
  season. Music and fun are on the menu for every Back At It event.
• Mall-Wide
  
  Discount Offers and Samples: Savvy
  
  back-to-school shoppers are searching for ways to stay cost-conscious.3
  
  

“We are thrilled

to be working with Simon Malls to further expand and elevate our Back-to-School

Saturday initiative,” says Teen Vogue Vice President

and Publisher Jason Wagenheim. “Joining forces for this all-important shopping

season was an obvious choice. This time of year is incredibly significant for

the Teen Vogue audience, and together with Simon Malls, we will work to

drive our collective communities into stores to shop while building both

awareness and excitement for all of our participating brands.”

In addition to offering on-mall events, Simon malls will

launch several digital-focused back-to-school elements that give students and

their families more tools to gear up for school and stay connected to The Galleria

at White Plains.

For more information about Simon malls’ Back at It

events, visit www.simon.com/galleriaatwhiteplains.